Anthony Schultes is a digital marketer with a passion for helping businesses grow through unique strategies, stories, and style.

I believe in leading with empathy and that prevention and promotion are more effective than repairing and repeating. My career has been built on my ability to develop, implement, and oversee complex plans that exceed goals. Connect with me if you like to see SEO, AI, and team wins.

The Future of Search

Recently, I have focused my work on the evolution of organic discovery. I am dedicated to bridging the gap between traditional SEO and AI search (AEO or GEO) to drive brand authority in a conversational world.

The organizations that take a defendable stance in their industry, and flood the zones of where their audiences hang out, will thrive in the arena of AI search and discovery.

  • Experience

Seer Interactive | December 2020 – Present

TEAM LEAD, SEO | July 2025 – Present

I began my journey at Seer Interactive in 2020 as an SEO Associate and have earned four promotions to gain the responsibilities I currently hold:

  • Lead account teams of associates and mangers to execute SEO strategies and Generative Engine Optimzation (GEO/AEO).
  • Teach and mentor team members (including direct and non-direct reports) to build digital consulting skills.
  • Lead procument processes for client partnerships.
  • Maximize efficiencies and innovate SEO practices using AI.
  • Present and lead discussions with c-suite leaders regarding proposed stratgies, performance, and ROI.
  • Forecast performance, set targets, and communicate pacing towards targets, ensuring alignment with business objectives.
  • Collaborate cross-divisionally (Paid, Product, CRO, UX, etc.) to ensure strategies are aligned and our approach is holistic.
  • Identify, evaluate, and prioritize site-wide and page-level optimizations based on business opportunities and goals.
  • Digest and communicate digital landscape shifts to clients and teams members.

Fixed Ops Digital | January 2019 – November 2020

SEO MANAGER

Responsible for planning, directing, overseeing, and executing written content and SEO strategies for all products, while also helping maintain financial health, drive growth, and cultivate a team.

Mudd Advertising | July 2017 – January 2019

SEO SPECIALIST

Executed a full spectrum of SEO and web development practices including analysis, reporting, writing content, techincal troubleshooting, and front-end development.

Education

B.A. Interactive Digital Studies & Minor in Marketing

University of Northern Iowa | 2013-2017